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Volkswagen is set to debut its new Proactive Safety System, designed to protect drivers, passengers, and pedestrians, with features like an Active Hood and a system that autonomously pulls over if the driver becomes incapacitated. The upcoming electric VW Golf, launching in 2029, will be the first model to utilize technology from a new joint venture with Rivian, aimed at creating a software-defined vehicle platform. This partnership marks a significant shift for Volkswagen as it seeks to address its software challenges and modernize its vehicle offerings.
Rivian and Volkswagen have formed a joint venture to develop advanced electric vehicle technology, with Volkswagen investing $5 billion and increasing its commitment by an additional $800 million. This partnership aims to enhance Rivian's vehicle margins and accelerate software development, while both companies face challenges in the competitive EV market. The first vehicles utilizing this new architecture are expected to launch in 2027, with implications for various brands within the Volkswagen Group.
Volkswagen Group has increased its investment in a joint venture with Rivian Automotive to up to $5.8 billion, with the first VW models utilizing Rivian's software expected by 2027. The partnership aims to integrate Rivian's technology across various VW brands, starting with Volkswagen and Audi. The joint venture will be led by executives from both companies and will focus on software development, with initial teams based in Palo Alto, California.
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